Add solar to your offerings. We deliver.
Roofing companies, HVAC contractors, electricians, home-improvement businesses with their own sales teams — add solar to what you already sell. Your reps run the conversation. Raynora delivers solar end-to-end: design, financing, AURA℠ tax-credit pass-through, permits, install, ongoing customer support. You keep the customer relationship. You earn on every system installed.
You already have a sales team. Now they can sell solar.
Most trade businesses can’t add solar because solar is a different operation — different financing, different design, different install crew, different warranty. Solving all of that to add one product to your sales mix is a non-starter. So we solved it for you.
Your reps are already in front of homeowners every day having the most expensive conversations they’ll have all year — new roofs, HVAC replacements, panel upgrades, kitchens, additions. Solar belongs in that conversation. Now it can be. Your team adds solar to the pitch. Raynora handles everything that happens after the customer says yes.
That includes: AURA℠ tax-credit structuring, financing, system design, permits, equipment, install, activation, and ongoing customer support. You don’t hire a solar division. You don’t buy design software. You don’t court dealer-finance partners. You don’t take on warranty risk. Your reps just gain one more product to offer the customers they’re already serving.
Co-brand it as your own service line or position it as “solar by Raynora” — the brand presentation flexes to whatever fits your customer base. The customer relationship stays with you. We’re the solar engine behind your business, not a competitor for the relationship.
AURA℠ — the 30% solar cashback check.
A financing structure very few residential solar companies can offer in 2026. It’s the conversation that converts.
Why your customers say yes.
A real federal benefit, on a real deadline, in a market where most installers can’t still offer it
- The residential 30% solar tax credit (Section 25D) expired permanently on December 31, 2025. The 30% commercial credit (Section 48E) is now claimable only by commercial leasing entities — AURA is Raynora’s structure to capture it and pass that value back to the homeowner.
- Homeowners receive the full 30% as either an upfront discount or a two-part cashback check. On a $35,000 system, that’s a $10,500 check in the homeowner’s pocket. Most competing installers cannot put that on the table anymore.
- The hard urgency is the July 4, 2026 Safe Harbor deadline — the IRS-set date to lock in the 30% benefit and extend the install window through 2030. Real deadline. Real reason to act now.
- For a roofer or HVAC contractor, this means your existing customer is hearing a story they almost certainly haven’t heard from anyone else — coming from the trades professional they already trust.
Trade businesses with their own sales teams.
We’re looking for companies whose reps are already in front of homeowners selling high-ticket home services — and want to add solar to that pitch.
- Roofing companies — the strongest natural fit. New roof + solar in one pitch is one of the most powerful sales motions in residential.
- HVAC contractors — the energy bill is already the conversation; solar makes the bill go away.
- Master electricians and electrical contractors — panels, EV chargers, energy storage all live in your wheelhouse.
- General contractors and remodelers — solar gets folded into the project scope at the design stage.
- Window and door installers, energy auditors, home performance contractors — you’re already having the energy efficiency conversation; solar is the close.
- Home-services companies and multi-trade businesses with active sales reps and a recurring customer base.
The fit profile is straightforward: at least 24 months in business, current state licensure and insurance, an active sales team running customer conversations today, and the operational capacity to add one more product line without dropping the core trade.
Your reps sell. We deliver. You get paid.
Built to fit inside your existing sales flow with almost no friction.
- Your reps add solar to the pitch. We onboard your sales team with the AURA℠ story, a two-page kitchen-table sheet, and a 30-minute training. Solar becomes a product line your reps can offer alongside the work they already sell.
- Customer says yes through your team. Your rep closes the conversation in your brand and your contract flow. The customer signs as your customer.
- Raynora delivers solar end-to-end. We take over the moment the customer signs: AURA tax-credit structuring, financing, design, permits, equipment, install, activation, ongoing solar support. Zero touch on your end after the close.
- You get paid per install. Net-30 milestone invoicing on each system installed. Predictable. Per-deal rate documented in the partner agreement during onboarding.
The straight answers.
What types of businesses fit?
How is this different from being a Lead Partner?
How are we paid?
Can we keep our brand on the customer experience?
Who handles install and warranty?
What kind of training do you provide?
What about my insurance and liability?
How do I apply?
Tell us about your business.
We review every application within 2 business days and reach out directly to discuss territory, customer-base profile, expected volume, and onboarding.
Application received.
We’ll review and reach out within 2 business days to walk through territory, expected volume, the AURA pitch sheet, and onboarding. Looking forward to it.