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Keep your crews booked. We bring the deals.

Raynora is a residential solar sales organization. We do the lead-gen. We run the AURA℠-led closing conversation. We hand you a signed contract. Permits, equipment, design, install, timeline, warranty, customer experience — those stay yours. Plug into your own finance partners or plug into ours. We just keep your queue full.

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30 Active states
Sold Contracts, not leads
Yours Install & timeline
Why use Raynora as your sales arm

We close. You install.

For most residential installers, capacity isn’t the constraint — sales is. We solve sales.

Marketing dollars and SDR time get you a meeting. Closing the meeting at residential margins is the hard part. Most installers aren’t building national brand awareness or running a 12-rep closing team in five time zones. We are.

Raynora generates the lead, runs the AURA℠-led closing conversation, and brings you a signed contract. Permits, design, equipment procurement, install, activation, customer service, warranty — those stay with you, on your timeline, your spec, your standards. You don’t change how you operate. We just keep the queue full.

On financing, you have options. Bring the dealer relationships you already use — Sunlight, Mosaic, GoodLeap, EnFin, the rest — and we’ll close on those rate sheets. Or plug into AURA’s tax-equity structure when the homeowner wants the 30% pass-through. Mix per deal. We follow your finance stack, not the other way around.

Our closing weapon

AURA℠ — the 30% solar cashback check.

AURA is how Raynora still puts 30% federal credit on the table at the kitchen table. It’s the reason our reps close deals very few residential installers can close alone in 2026.

The offer almost no installer can match alone.

When we hand you a contract, the homeowner has been sold by an offer most of your competitors cannot make

  • The residential 30% tax credit (Section 25D) expired permanently on December 31, 2025. Most installers selling direct lost their kitchen-table close that day. AURA is Raynora’s tax-equity structure to capture the commercial-side 30% (Section 48E) and pass that value back to the homeowner.
  • Homeowners receive the full 30% as either an upfront discount or a two-part cashback check. On a $35,000 system, that’s a $10,500 check in the homeowner’s pocket. You don’t have to build the financial structure to offer this — we already did.
  • The hard urgency our reps work with is the July 4, 2026 Safe Harbor deadline — the IRS-set date to lock in the 30% benefit and extend the install window through 2030. Real deadline. Real demand surge. Real signed contracts arriving in your queue.
  • AURA is one financing path. Homeowners who prefer dealer-financed solar (Sunlight, Mosaic, GoodLeap, EnFin) close on your existing rate sheets. Homeowners who want the 30% pass-through close on AURA. You don’t pick a side; we close on whatever stack the deal needs.
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What this means for your crews. Closed deals arriving on a cadence, in a market where most installers’ queues are running thin because their close rate collapsed with Section 25D. We are not selling you marketing. We are selling you sold contracts.
Who fits

Established residential install companies that need their queue filled.

We’re not looking for everyone. We’re looking for installers we can hand customers to without losing sleep.

The fit is straightforward. You already do quality residential solar. You already carry the right licenses and insurance. You already have crews. Sales is the part that’s harder than it should be. That’s us.

  • Active state license in the territories you operate in — solar, electrical, or general contractor as required by that state.
  • Current insurance: general liability ($1M+ per occurrence typical) and workers’ compensation in good standing.
  • Track record: at least 50 residential solar installations completed in the last 24 months, with references on request.
  • Electrical capability: in-house master electrician on staff, or a stable licensed sub-electrician relationship you’ve done volume with.
  • Capacity: bandwidth to absorb incremental sold contracts on top of your existing pipeline, on your existing install timeline.
  • AURA-ready: willing to support AURA as one of the homeowner’s financing options at signing. (Other deals close on your existing dealer financing.)
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You stay the installer of record. Your brand on the truck, on the contract, on the warranty card. Raynora is the sales channel; you are the company the homeowner did business with. We’re upstream of the install — not on top of it.
How it works

From sold contract to your queue, in days.

We do the upstream work. We hand off the deal. You take it from there.

  1. Raynora generates the lead. AURA℠-led marketing, paid acquisition, calls, kitchen-table conversations. The customer-acquisition motor is on us.
  2. Raynora closes the deal. Our reps run the AURA pitch, walk the homeowner through financing options (your dealer financing or AURA), and turn the conversation into a signed contract.
  3. We hand off. Signed contract, customer info, system size and component preferences. The project enters your existing intake on your existing install workflow. We don’t bolt extra steps onto how you operate.
  4. You install. Your design team, your permitting process, your equipment, your crews, your timeline, your customer experience, your warranty. You are the installer of record. We’re upstream of the install — we step back when the contract clears.
Common questions

The straight answers.

How are deals handed off?
Once our rep closes the deal and the homeowner signs, we hand you the signed contract, customer contact info, and the system size and component preferences agreed at the table. The project then enters your existing intake on your existing workflow — your CRM, your design team, your permit runner. We do not stay in the cab from there.
Who handles permitting, design, and the install?
You do. Raynora is upstream of the install. Permits, system design, equipment procurement, scheduling, the install itself, inspections, activation, customer experience post-handoff — all of that runs on your existing process and your existing timeline. We don’t add steps. We don’t change how you build.
What's the rate?
Per-deal pricing, negotiated upfront based on system size, territory, financing path, and volume commitment. We don’t publish a single rate because the numbers genuinely move with the deal. You get a written rate card before pilot deals begin — no surprises after handoff.
Do we have to use Raynora's financing?
No. Bring the dealer finance partners you already use — Sunlight, Mosaic, GoodLeap, EnFin, the rest — and we’ll close on your rate sheets. Or plug into AURA℠ when the homeowner wants the 30% pass-through. Mix per deal. Your finance stack drives; we follow.
Whose brand is on the truck and the contract?
Yours. You’re the installer of record — the homeowner’s contract is with you, the warranty is from you, the truck on the driveway is yours. Raynora shows up upstream during the sale (we’re who introduced the homeowner to the program). After handoff, the relationship is between you and your customer.
Who handles warranty claims?
You do, per your standard warranty terms. As the installer of record, the homeowner’s warranty path is your existing workmanship coverage and your existing manufacturer warranty handling. Raynora doesn’t take warranty calls; we’d just be in the way.
When are sales fees paid?
Our invoice runs on signing milestones — typically contract execution + financing closeout. Net terms documented in the partner agreement. We don’t wait on PTO to bill, and you don’t carry our risk on a customer who later cancels — the cancellation policy lives in the agreement too.
What's onboarding look like?
One-to-two weeks after we accept the application: territory mapping, license and insurance check, alignment on your component preferences and finance partners, AURA pitch handoff so our reps sell deals your team can actually build, integration with your project intake, and a small pilot batch before steady-state volume begins.
How do I apply?
Fill out the application below. We review every submission within 2 business days and reach out directly to walk through fit, territory, rate, and onboarding next steps.
Apply to partner

Tell us about your install company.

We review every application within 2 business days and reach out directly to walk through fit, territory, rate, and onboarding.

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Application received.

We’ll review and reach out within 2 business days to walk through territory, rate, and the onboarding pilot. Looking forward to talking.